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Cherry will be the innovative leader in the development of technically differentiated switches, sensors and computer input devices
for our target markets.





 
Cherry will continue to invest in the development of innovative standard products for our traditional markets, such as the appliance, automotive, vending and gaming industries. Through the use of these core technology platforms, Cherry will lead the future with custom product developments, targeting growth opportunities in the point-of-sale, non-auto vehicle, security and medical markets.
   
 
In addition to its traditional markets, Cherry will target markets that value innovation including:
• Auto Powertrain, Carbody
• Medical
• Non-auto Vehicle
• Point-of-Sale
• Security



 
  Cherry will continue growing and supporting its customer base through our regional operations in:
• North America
• Europe
• Asia
 
  Cherry will leverage and further develop its core competencies including:
• Contact Design
• Electronics Encapsulation for
  Rugged Environments
• Input Device Sealing
• Magnetic and Inductive Sensing
• POS Software & Technology
  Integration